Essay on The Zara Business Model - 2190 Words

Introduction Zara is the most popular and profitable brand of Inditex SA, the world’s largest retail group. The first Zara store was launched in 1975 in La Coruà ±a, Spain; a city which eventually became the central headquarters for Zara’s global operations. In the beginning the store was named Zobra, but after a while the founder and CEO Amansio Ortega has renamed it to ZARA. The first international Zara store was opened in 1988 in Oporto, Portugal. Since then Zara has expanded its operations into 87 countries with 1900 stores located in the most important shopping districts of more than 400 cities in Europe, the Americas, Asia, Africa and Middle-East . During this rapid international expansion Zara has stayed focused on its core concept†¦show more content†¦Zara’s target market are young (18-40), urban, price-conscious people with active life-style and middle-range income, who are highly sensitive to the latest fashion trends. Like a separate segment we should als o mention young mums, looking for a fashionable outfit for their kids (Zara Kids Department). In order to avoid extra-costs Zara is not producing clothes in big sizes, so we can assume that the main segment are customers of small-medium clothes size. According to the latest marketing studies 75% of the Zara customers are women, compared to 25% male. That indicates that Zara is mostly focusing on the women fashion market as the most profitable one. Value Proposition Zara is a very customer- oriented brand, so the customer is the center of its business model. So what value is Zara creating for its customers? -Fashionable Clothes Zara’s designers are picking up the latest trends of the leading boutique clothes retailers, developing new designs and quickly putting them in production. So the customer are able to get a fashionable/trendy outfit from the catwalk within few weeks. That is a very strong competitive advantage of Zara, as it takes 3-4 month to its direct competitors (HM, GAP) to release a new line of clothes. -Affordable Clothes Zara’s prices remain on the low/medium level. It is affordable clothes for every customer that is followingShow MoreRelatedZara Business Model1004 Words   |  5 PagesBy Wendy –Zara exericse 1 Q5. Who are the customer ? The target market is broad, women, men, children that likes fashion and is sensitive to fashion. Q6 .Who are the customers, and what product/ service attributes do they consider important? The target market is very broad, Zara do not define their target by segmenting ages and lifestyles like what traditional retailers are doing. Its target market is working in big cities, with mid range income, a young, educated person that likesRead MoreZara - Unique Business Model2120 Words   |  9 PagesQ 1.: What is unique about Zaras business model? Zara has proved to be a maverick of its time Ââ€" it came at a time that the apparel industry was fragmented there was no integration, the costs incurred were enormous it was highly labor-intensive leading to outsourcing to save on costs and the business model prevalent was not proving to be highly successful as compared to the models of other industries. In came Zara and showed that strategic imperatives depended on how a retailer sought to create andRead MoreZara Business Model (Case Analysis)2398 Words   |  10 PagesZara Case Quest 4/5/2011 Done By: Faisal Alsawaihan Zara case Quest What Business is Zara In? (Business model) Zara is one of the Inditex group, which they mainly in the apparel industry. It considers the most successful brand in this group and most of profit margin is coming from Zara stores that are widespread around the world (76countries) and their main products of apparel are for men, women, and kids. As we can see from the article (It for fast fashion) and Zara’s annual report in 2009, theRead MoreZara Is A Modern Day Fashion Business Model960 Words   |  4 PagesZara is a modern day fashion business that takes an unconventional approach in their business model. Zara is one of the largest international fashion companies which belongs to the distribution group called inditex. They sell well made relatively cheap pieces of clothing that is always cut according to the latest fashion designed. Their customers are the heart of their designs, productions, distribution and sales. Just like all fashion companies, their primary goal is to be the number one fashionRead MoreOperations Man agement : Zara s Business Model1904 Words   |  8 Pagesretail segment is evident in Zara’s business model (Tanuwe) Zara is an apparel company and the leader brand of the Spanish retail mogul, Inditex. zara was established in 1975 in Spain by Amancio Ortega who is currently the 3rd richest man in the world, the first store was opened as an outlet but by 1979 the establishment already had six stores at different locations in Spain and by 1985 the company branched out to Portugal new york city and Paris. Today Zara has over 1900 stores worldwide whichRead MoreZara Case Study986 Words   |  4 PagesZara is the flagship brand of the Spanish retail group, Inditex SA, one of the super-heated performers in a soft retail market in recent years. When Indtiex offered a 23 percent stake to the public in 2001, the issue was over-subscribed 26 times raising Euro2.1 billion for the company. Zara is unique model in business world today it has its own principles which may varies from its competitors in the same industry starting from production strategy ending with supply chain management strategy, theseRead MoreBusiness Analysis Of Zara, The Leading And The Profitable Brand Of Inditex1592 Words   |  7 Pages1. Executive Summary This case paper presents the business analysis of Zara, the leading and the profitable brand of Inditex. The case paper’s objective is to discuss whether to update the current DOS/IT infrastructure and evaluate the effects of the upgrade. It presents the IS implementation opportunities and evaluating the effectiveness of the implementation. It concludes by providing recommendations for updating the current OS along with its advantages. The approach to analysis includes lookingRead MoreZara Case Write-Up Essay1279 Words   |  6 PagesCase 2: Zara 1. What are the essential elements of Zara’s business model? The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligenceRead MoreZara Case1472 Words   |  6 Pagesexpected to show high resistance in response to it. Even though Zara has a decentralized decision making process, the retailer’s IS department exercises absolute autonomy on the IT infrastructure and design. The fact that â€Å"only one person had left the department† in the past 10 years further confirms that the retailer is suffering from cognitive and action inertia, and thus creating a huge barrier for such upgrade. Nevertheless, Zara should still perform such upgrade in the long run. Q1b. ShouldRead MoreZara - Marketing Research1034 Words   |  5 PagesTask 1 zara marketing research Zara is a spanish chain store in Inditex group, one of the worlds biggest retail store in the world who are also owners of zara home. Zara is a fast industry bt its unique business model is based on innovation and flexibilty. they design and distribute a garment to the market in just 15 days. they always have new products but in limited supply. the customer feels there is an exclusitivity , since only a few items are on display even though stores are planned

Making the First Call to Your College Roommate

You just received your roommates name and contact information. Youre a little nervous, a little excited. Your mind is buzzing . . . where to start first? Facebook? Google? Your friends? Just how much cyber stalking is appropriate when it comes to someone youll be living with? If you really want to get to know your new roomie youll have to go a little more old school and pick up the phone. How You Most Likely Were Matched You have been paired with your roommate for a wide range of reasons: some may be left to chance, others may be strategic. Smaller schools have more time and resources to pair roommates personally based on questionnaires and other information. Larger schools may use software to match you. You may have been purposefully placed with your roommate to expose both of you to new backgrounds, experiences, and personalities; you may have been paired with your roommate with lesser goals in mind. Either way, you now have the name of the person with whom you will (most likely!) live for the next nine months. Congrats! Before You Call There are a few things you should keep in mind before contacting your roommate for the first time. First and foremost, remember that both of you are likely nervous and excited about similar things: leaving home, starting college, having a roommate, figuring out your meal plans and where to buy books. This is a great place to start to connect. Second, before contacting your roommate, try to think about what you know your living style to be like. Keep in mind that this may be different than what you want your style to be like. Do you like a clean and organized room? Yes. Are you good at keeping it that way? No. Make sure you know how you actually are so that you can set realistic expectations for both of you. Try to be honest about your own patterns and what you know you need to feel balanced. College life is stressful, so if you know you need to go out dancing until 3:00 a.m. to relieve that stress, come up with a plan for how to handle returning home really late without waking your sleeping roommate. During the Call Try to remember that you dont need to work everything out during your first phone call or email. (Email is great, but you most definitely should try to connect via phone, if possible, before meeting on move-in day!) You can decide who brings the mini-fridge, the TV, etc., later. For the first phone call, do your best just to get to know the other person. Talk about his or her high school experience, goals for college, major, why you both picked the college you did, and/or what you are doing between now and when you start in the fall. While many roommates end up being great friends, dont put that expectation on yourself or your new roommate. But you should set a pattern of being friendly. Even if you end up living totally different lives once youre at school, its still important to be on friendly and respectful terms with your roommate. Lastly, and most importantly, expect to be surprised. This may sound scary at first but remember: you have focused on going to college for a long time. You want to be challenged with new ideas, interesting texts, and mind-blowing conversations. One of the most important lessons to learn about college is that this kind of true learning doesnt just happen in the classroom! It happens in the conversations that continue after class as you walk to the cafeteria. Your roommate may currently be living in a different country than you. Your roommate may seem to be totally different than the people you hung out with in high school. Your roommate may seem to be . . . just too different. Sure, this is scary, but its also a little exciting. This is your first college experience in many ways. You may not be on campus yet, but you are meeting someone who hopefully will be somewhere in the mass of students throwing their graduation caps with you in several years. You and your first-year roommate may not be best friends, but you undoubtedly will be a part of each others college experience. As long as youre honest and respectful with each other, things should be fine. So snoop on the internet as much as you like, spend a little time figuring out what your living style is, take a deep breath, relax, and have fun on your first phone call with your new roomie!

Drama Coursework †The Evaluative Phase Free Essays

1. My group’s performance started in blackout with sad music which sets the mood and grabs the audiences attention making them listen and think. A red light comes up showing importance and there are narrators talking straight away all dressed in white to show purity and it looks a bit like they are angels. We will write a custom essay sample on Drama Coursework – The Evaluative Phase or any similar topic only for you Order Now We also see the protagonist who is pregnant as she has a baby bump. In Scene 2 bay lifts come and take Mary’s things. There is a lot of confusion and action and the bay lifts are dressed all in black to show they are nasty and harsh. We see this when they grab things off the protagonist and throw her to the floor and everyone stares with their arms folded showing negativity and shows Mary is trapped. To show a change of scene there is a light change and the actors with there arms folded turn in to face off. Then there is another scene change shown by the music being raised and a new set being brought on. The actor who plays the bank manager wears a suit to show importance and seriousness and Mary’s husband wears a coat to show he has no intension if stopping with Mary and is going to go back outside. I think the next part of the performance is the strongest part of the play as the music is raised very loud and the actors mime an argument which is a contrast and then the protagonist looses the baby but as there is no speech you can interpret it any way you want. It is a very powerful and emotive scene. Then in the last scene a bed is made and the narrators look like nurses. They then give all the factual information about the advert and they all end in a still image on the bed and the lights fade which makes the audience think about what they have just seen and the music fades with it as the music is played all the way through. . In the beginning there is a lot of movement which grabs the audience’s attention and there is also a slide and toys to signify a playground. You can tell that the actors are playing children as there voices are high and squeaky. There is a contrast when two of the actors are in a still image and the others are playing: silence verses sound. There i s a use of face off when the stage becomes clear and then the actor turns in to a narrator. There is then an argument given in gibberish so the audience can interpret it however they like and there is a prop used to show alcohol. Music comes in which is emotive and shows sadness and all the actors are in a family portrait. It starts out happy and ends up sad showing what it was like before the father started drinking and then after. Then the light changes to a blue spotlight to show a change of scene and it also symbolizes sadness and focuses on one person that gives a monologue. We can tell the actor is a child as she uses a high squeaky voice and has a dolly which seems to give her security and it makes you feel sorry for her. The scene changes and to show the dad is living on the streets he has a drab blanket and grubby clothes and the only possession he has is a box with newspaper in it. People walking by have changed there character and this is shown by change of costume which shows the performance has multiple role-play in it. At the end there is narration to tell the story and it ends with all the actors in a still image with the lights fading. 3. Before I started homelessness and runaways I used to feel scared of anyone I saw living on the street. I thought that because they are worse off than me and desperate they would try and mug me and if they asked for money I quickly walked away feeling nervous. I think I just judged them because they looked different and lived a very different life to what I did. Now I have learnt about homeless people I realise that they aren’t scary and are just the same as me. If I see someone homeless on the streets I feel sorry for them and I think this is because I didn’t really no why they were living on the streets. I think I just assumed they were all drug addicts but now I no there are lots of different reasons why people live on the streets and I have learnt that there are all types of homeless people. Now if I see someone I would give them some of my extra change if they needed it because I feel so lucky to live in a house and have a nice bed to sleep in and all they have our the clothes on my back. I think I would feel really happy if I had helped a homeless person out if even just a little bit. How to cite Drama Coursework – The Evaluative Phase, Papers